Be Opioid Aware

Patient Engagement • Website Development • Outdoor Advertising • Social Media Advertising • Technical Assistance

Audience

Population of Clinton County, Indiana

Challenge

In Clinton County, Ind. the average rate of non-fatal emergency department visits due to opioid overdoses is two times higher than the state rate at 78.93 per 100,000. The county was ranked 3rd in the state with significantly higher non-fatal emergency department visits due to overdose. The Medicare population has among the highest and fastest-growing rates of diagnosed opioid use disorder, currently at more than six of every 1,000 patients.

Solution

Qsource sought to decrease opioid-related emergency department utilization and reduce the number of opioids prescribed by participating practitioners in Clinton County by strategically partnering with a local health advocacy organization Healthy Communities of Clinton County and Indiana University (IU) Frankfort Hospital. Through technical assistance and education to prescribers of opioids using a toolkit that helped with registration and utilization of Indiana’s prescription drug monitoring program (PDMP). Additionally, frequent visitors to the Indiana University (IU) Frankfort emergency department for opioids prescriptions were sent a letter in an effort to reduce the number of visits for opioid prescriptions. Consumer-focused education was provided through a website, billboard ads, and Facebook ads to engage the public and increase awareness.

Results

This critical access hospital where the interventions were implemented reduced the rate of opioid prescriptions written by emergency department physicians during the two-year project by nearly 90%. The outdoor advertising we produced garnered nearly 270,000 views. The website we developed – BeOpioidAware.org – was visited by more than 16,000 people. The Facebook ad campaign ran for three months and reached 11,500 people in and around Clinton County, Indiana. We calculate our work saved over $1 million in emergency department visits.

Examples of Work

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